Reasons Why It Is Necessary To Have Hotel Discounts

By Tammie Caldwell


Before reaching the consumer a good or services has to go through a series of organizations, individuals, information and resources that transform it from raw product to actual consumer goods or services. Any reduction in the set basic price at any stage of this transition is called a discount. In a hotel setting there are both goods and services offered and this means that like any other business, hotel discounts are bound to happen.

For an establishment that offers meals, lodging and guest services to be considered as a hotel it has to meet certain set regulations. This are, it should have a minimum of six bedrooms available for letting and three of those should have in built bathroom facilities. It should also have a restaurant section where food is served to these occupants and other members of the public.

A hotel may offer a discount to clear out of date and unwanted stock in their stores. Since hotels serve various kinds of food every day, they are forced to purchase the ingredients in bulk. Food in the store may go bad or expire and this would result to high losses. To curb this problem, a discount is imposed on certain foods. This will make the consumption of these types of food increase and therefore the supplies in the stores will be exhausted easily.

After launching a new product, be it a meal or a service, a it may impose a discount to promote it. This will help gain feedback from the customers about their take on the product. It also helps market the product since many people will try it, this same people will talk about it.

They may want to reward their valuable customers, remember that this are people who mean most to the establishment the management would not like to lose this group of people. They contribute directly to the returns made by the hotel. This discounts come in different ways, they may even be tailored to suit this group of people specifically.

A new establishment wants to make new customers fast. They offer discounts on products to lure them into their circle. This is because people will run towards the cheaper option. The management then decides what kind of discount will be imposed and the duration it will span. This tactic allows the business to thrive in a new environment.

New leadership taking up the management of the hotel can be a reason to offer a discount. This shows the customers that you as the management are willing to change things around. Especially if the outgoing management was incompetent. Offering a discount helps you start over and even make new customers.

During the festive seasons everybody wants to check into a hotel and have a good time. During this period there are a lot of clients and the competition is too high. You might offer a discount to give customers a reason to choose you above all.




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